Websites that consistently rank higher on Google SERPs are often too good at two things:
First, they are quick to identify the SEO trends of tomorrow.
Second, they are quick to put 100% of their expertise, time and resources into scaling those SEO trends.
I’m sure you are wondering:
“How do I find SEO trends for 2017 & beyond that can get me quick results and higher Google SERP ranking?”
Well today, I’ll make it easier than ever for you.
Just spare a few minutes and check out these 7 SEO trends for 2017 & beyond discussed below.
Caution: I’ve hand-picked these trends on how the search eco system and the internet marketing is heralding and not what has already emerged as the popular practice in 2016.
1. Mobile, Yet Mobile and More Mobile
This year, a number of significant SEO trends are anticipated to shape the user behavior as well as the search eco system of the world. Mobile devices now make for 51.3% of the Internet usage worldwide.
Given this background statistics, it’s no rocket science to understand that a growing number of mobile searches are assumed to be taking place worldwide in 2017 & beyond.
Experts predict that more than 4.77 billion worldwide will be purchasing hand-held devices like android based smart phones to choose, compare and purchase their products online.
This clearly indicates that businesses will need to prepare their website in a way that they adapt to the changing screen sizes. In addition, Google now penalizes non-mobile friendly sites by dropping them from the SERPs.
So if you’re looking to promote the value of your brand actively on the web in 2017, you’ll need to check for improved range of simple methods to communicate with your audience.
2. Increasing Popularity of Voice Based Search
Google Now, Windows Cortana and Apple Siri are replacing the conventional text-based search system. Your audience or users still run search queries; however, they are presumably taking assistance of voice based searches. This helps the possibility of making enhanced search eco system.
So, if you’re putting in effort to get high ranks in the Google search result pages and to win the rat race of ranking, you’ll need to cleverly optimize for voice based searches in 2017 & beyond.
3. Black-hat SEO Practices will Succumb to Death
Search giant, Google has already started punishing sites that follow unethical, black-hat SEO practices and shortcuts to rank on the top of SERPs. We’re likely to see other search engines follow the suit in 2017.
To achieve proper results and value out of search engine optimization practices, you’ll need to work on some of the significant factors. To make sure getting proper value in the Google search results, you have to perform necessary variety of work modules and for that you have to invest considerable effort and time.
The realization that unethical SEO practices are going to go off the way of dinosaurs has already started pushing a lot of companies to offer training to its existing manpower with appropriate SEO knowledge.
4. Visual Content will become Crucial for Ranking High
In 2016, we witnessed a large number of marketers favoring visual content over the mere whitepaper formats as a part of their developing content marketing initiatives. We’re expecting to see more of the same in 2017 and beyond.
Visual content marketing has turned out to be a mainstream activity for both B2B and B2C space. In fact, 60.8% marketers believe that visual content is absolutely necessary to drive their marketing machines to success in 2017 and beyond.
We’re sure visual content marketing will continue to dominate throughout 2017 and beyond.
5. Deep Links will become Highly Important
Well, this one will seem like a tall claim to you, but deep links will begin carrying more meaning in 2017 and beyond. Deep links get your website visitors get targeted information immediately; thereby decreasing the overall bounce rate of your site.
You’ll be surprised to know:
Deep links yield enough potential to improve your link profile almost instantly. They can help you drive torrents of traffic from new, wide-ranging sources.
Given the immense benefits of deep-linking to apps, it wouldn’t be an exaggeration to say that the need for purposeful deep linking is definitely still there now and will become significant in the years to come.
6. Content Aggregation will Take Centre Stage
Aggregating content marketing efforts and issuing them to yet other channel can help you accomplish some important goals in 2017 and beyond.
It is easy to create one more digital asset to your personal brand, to offer your visitors another way to subscribe and to allow your community to follow third party contributions.
Content aggregation is one of the best ways to find, collate, amass, present, and share content around a wide range of subjects to drive torrents of traffic and get a pat on the back from Google.
So, if you too are desirous of winning the rat race of ranking on Google SERPs, do well to carefully curate and collect informative, engaging and interesting content from high domain-authority websites and share them with your users via your website.
7. Local Searches will become More Local
Over the years, the importance of local SEO has been recognized, making many entrepreneurs concentrate on their strategy despite of going ahead without paying much attention to the local tangent for their inbound marketing campaign.
After Google’s “Pigeon” update, local SEO tangent became a vital factor to consider for businesses. And we’re sure that local SEO will become even more vital in the years to come. If you’re naïve and are still questioning the importance of local SEO, be advised that 50% mobile searches are conducted in hopes of finding local results.
So, don’t forget to ensure including location specific keywords and personalized content to target audiences’ based on location to stay ahead of the curve in 2017 and beyond.
Now It’s Your Turn
I hope you can see the potential of these SEO trends of 2017 for your site and your business.
Yes, it takes a lot of hard-work, efforts and patience to get that much coveted Page 1 ranking on Google SERPs.
Now, go on fuel up your SEO strategy with these powerful trends of 2017 and I bet hard work will pay off.
I’d love to hear what you think? Or maybe you have a question about something you read.
Either way, let me know by leaving a quick comment below right now.